Melissa Taylor

Looking to get that perfect blonde hair? That perfect tone? Search no more. Melissa is an experienced master stylist of eight years who loves helping women achieve their optimal blonde using trendy foil and balayage techniques. Melissa believes that healthy hair is an essential part of a healthy lifestyle, all while helping you create a look that will have you feeling like the best version of yourself. Very talented with other hair colours as well, Melissa is very at ease behind the salon chair and will prove it. While she’s not working, you can find her spending time outdoors with her family and embracing all of the natural beauty Nova Scotia has to offer. Book in with Melissa today - your hair will be in good hands!


Bridget O'Halloran

For the past eight years, Bridget has provided both professional and satisfying services in the competitive industry of hairstyling. Her innate sense of style and fashion make her an invaluable asset to our Virtue team. Bridget’s ability to create iconic styles and her warm, welcoming personality make it easy for her to establish lasting, loyal relationships with clients. Bridget is a well rounded master stylist with a serious passion for colouring hair. She loves using balayage technique and is always one step ahead of today’s hottest trends. When Bridget is off the clock, she loves to shop and plan adventures around the world. Book with Bridget today to take your look to the next level. You won’t regret it!

Beware, she has a habit of turning clients into close friends.


Genevieve Pettipas

Genevieve, a master stylist and master of her craft, has been delighting her clients here in the HRM for the past 11 years. Her fun loving, exuberant personality pairs perfectly with her professional attitude and dedication to her work as a stylist. A true natural, she is known for her diverse skill set behind the chair. She specializes in balayage application, adding length and volume using tape in extensions and loves making woman feel gorgeous for any special occasion with a soft elegant updo. Genevieve will instantly make you feel at ease and you are guaranteed to leave Virtue Studio feeling fresh and fabulous. Off duty, you can find Genevieve enjoying time with her friends and family on Porter’s Lake, or planning her next adventure around the world. Book now with Genevieve to see what all of the fuss is about! You heard it here first.


Robyn Boutilier

A Master Stylist with over a decade of experience, Robyn's dedication to continuous education keep her scissors fresh (and clients happy) with contemporary trends and techniques. A self-professed colour devotee, Robyn is adept at servicing all clients with chameleon-like aspirations from colour correction to balayage and beyond. Robyn's bubbly nature and authentic enthusiasm for hair care and styling make going to the salon a treat , especially since she's a keen sense for when clients are feeling chatty (or when they're not). When she's not at work, Robyn enjoys upgrading industry certifications and especially enjoys when the opportunity for education collides with travel, like her recent trip to NYC where she participated in a Redken course. What Robyn enjoys most about her job is the look of confidence on her clients' faces after she finishes a service. Book with Robyn today and experience the haircut you've always wanted.


Mackenzie Landry

A recent graduate from the Hair Design Centre, Mackenzie is an up and coming stylist to watch out for. Winning various awards in her graduating class, Mackenzie shows incredible pride in her work and, in her short time as a stylist, has developed an impressive set of skills. She is extremely passionate and enthusiastic about hair and takes any chance she can to learn new techniques and skills. Mackenzie loves creating cool blondes and using techniques like balayage, but no matter what look you’re going for, she is sure to send you home feeling beautiful and confident. With her fun-loving, bubbly and friendly personality, Mackenzie will make you feel right at home in her chair. When she’s not working, you can find Mackenzie shopping and spending time with friends and family. Book with Mackenzie today to realize your true potential!